Protect- brand identity, strategy, packaging design, individual project
PROTECT, sun protection with a holistic approach.
Background
The cases of skin cancer are increasing every year and even with rising awareness we are still not protecting our skin enough from the sun. I wanted to explore how to design and communicate sun protection in an activating and positive way to increase the usage of sun protection.
Case
I wanted to explore how to design and communicate sun protection in an activating and positive way to increase the usage of sun protection.
Solution
Meet Protect- the sun protection brand with a holistic approach. To us sun protection is everything that keeps you safe from the sun, sunscreen, hats, clothes, shade and technology.
We are here to keep you informed and to make sun protection a natual part of everyday life. We have therefore developed a sunscreen, designed to stay on you, easy to bring and easy to use. We have also developed an app with full info about your skin type, Uv-index and how to protect your skin from the sun.
