BOOK A BOOK – Concept , illustration, design, lettering for Svensk biblioteksförening.

BOOK A BOOK takes the books to the kids.

Background

Kids are reading fewer and fewer books every year and we were asked to develop a case to improve the literacy among younger children in Sweden.  

Case

To improve the literacy we wanted to focus on improving the accessibility, it should be easier for kids to reach books.

Solution

BOOK A BOOK takes the books to the kids. By placing book boxes in areas where the kids hang we will improve the accessibility. Now you can book a book from your local library in the app, then collect it where you want, when you want. Reading should be easy, free and fun.

Berghs school project from 2021. Design is fully made by me.

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Brand identity, Strategy and packaging design