JUM - Packaging design, Brand strategy and innovation for Rydberg. llustrations by Hillevi Stephansson.
Rydbergs Jum gives you comfort food that is yummy, comfy and modern. Same feeling as Netflix, Ben & Jerry's and a fluffy duvet in your couch.
Background
Rydberg is a well-known traditional Swedish food brand known for its potato salad and beet salad.
Solution
We developed the sub brand Rydbergs Jun. Rydbergs Jum gives you comfort food that is yummy, comfy and modern.
Group project: Hillevi Stephansson, William Buller, Stina Rolf, Filippa Blomquist.
Case
Our mission was to develop a new food concept for Rydbergs with new product lines that would make Rydberg more modern and attract a new audience.
