ABSOLUT LAGOM -Film, concept and design for Absolut Vodka.
In Swedish the word lagom means “just the right amount”. Sometimes lagom is just the right amount, but sometimes there can never be a lagom amount.
Background
Absolut Vodka is famous for their high quality Swedish Vodka. But they have not managed to establish themselves as the top of mind choice among the younger audience.
Case
Our case was to create a concept and film that would make Absolut Vodka interesting and attractive for a younger generations.
Solution
We wanted to tell Absolut’s story in a new way, to make Absolut feel more authentic and artistic. We developed the concept Lagom, In Swedish the word lagom means “just the right amount”. Sometimes lagom is just the right amount, but sometimes there can never be a lagom amount. The short videos are to be conversation starter, short videos to share with friends. Group project at Berghs.
