Kräm bold -Typeface design, Packaging design

Kräm bold, typeface design

Case

Individual typography project, I wanted to explore font design and created the font Kräm Bold to be used on a hand lotion and skin lotion container.

Solution

The typography is inspired by a heavy and thick skin lotion that is to spread out all over your skin. Each letter is designed to fill up as much space as possible. The border gives the font a sharp and geometrical shape while the inside is flowy.

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Brand Identity & Strategy