MEDS the online pharmacy

The brief was to create awareness about the online pharmacy MEDS within the target group 60+ and to get them to use MEDS when buying products for their teeth and mouth. This project was a collaboration between Berghs and MEDS.

I made below illustrations within this project connected to teeth and mouth health. 

To attract the new customers to MEDS webpage and app we developed a new function where you with a smartphone could take photos of your mouth and teeth and then get a free mouth and teeth analysis.

This function would be shared value for MEDS as it would be a positive function and experience for the customer, it would also increase the brand value for MEDS and last but not least it should also increase the sales.